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What is the difference between SEO, SMO and SEM.

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SEM stands for Search Engine Marketing which is a much broader term than SEO (Search Engine Optimization), and actually includes SEO as one of its techniques. SEM is all that a company can do to advertise itself on a search engine, including paid inclusion and other ads.

Social media optimization (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content.

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