I run an ecommerce website that sells auto parts. I'd like to know if anyone has any strong feelings about which color schemes are good to use. I've heard that sometimes if a website has certain colors that some visitors bounce from the site simply because psychologically it didn't appeal to them based on the colors. Which colors are effective? And should colors be bold or passive?
I currently run a black and bold blue color scheme, and while the site does well, I keep thinking I might be missing conversions by not have a black and red color scheme.