AdSense now has some official competition. It was awhile ago when Yahoo! bought out Overture, formerly Goto. Now, Overture is going through yet another name change ... to take on the full Yahoo! branding. At the same time, Yahoo! has publically announced a new program for publishers, similar to AdSense. They are showing some information about it on their site, but there is no news as to when it will be fully released. Stay tuned! :)
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