Member Avatar for MktgRob

I just read an interesting article about Microsoft getting involved in Social Media monitoring with a tool that is in proof-of-concept stage right now called LookingGlass.

LookingGlass is designed, according to the piece I read, to allow companies to monitor, analyze and participate in social media content and conversations. The Zune HD marketing team is doing an internal test and using a prototype to monitor chatter about the Zune (must be really boring as I don't think anyone is talking about the Zune!).

What do you think?

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Member Avatar for InsightsDigital

Oh I liked your Zune comment. It be interesting to use LookingGlass to monitor social media buzz. This Looking Glass can be a competitor for Radian6 and other tools.

Member Avatar for MktgRob

I agree that LookingGlass could be a really interesting tool when it comes to fruition. As for Zune, I think this will be one of Microsofts biggest bombs ever.

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