Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't piss away half your money; head to Half.com," read the urinal copy.

http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm

Very cool review of the book Buzzmarketing

Nice book.

sounds interesting may be a good read

Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't piss away half your money; head to Half.com," read the urinal copy.

http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm

Very cool review of the book Buzzmarketing

We do not appreciate affiliate links on this forum. Please refrain from doing it again.

I don't think that URL has an affiliate link in it, does it? Amazon links are always messy.

I don't think that URL has an affiliate link in it, does it? Amazon links are always messy.

The one you are seeing in that post is the one I changed from that affiliate link which was posted there. His/her link ended in username-20. That's how affiliate links on amazon are. :)

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