Member Avatar for Sheraz_2

Hi everyone, I'm helping a cleaning service business that’s been running for 4 years in the USA, and we’re looking to boost its online presence. We’ve tried some basic strategies like Google My Business and social media, but I feel there’s more we can do through digital marketing to really grow the business.

Does anyone have advice on the most effective digital marketing strategies for promoting cleaning services? Things like PPC, SEO, or even local partnerships? I’d love to hear what’s worked for you or others in this industry. Thanks.

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  • Latest Post Latest Post by Raajokiaa_Rtiu

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Member Avatar for Dani

I would focus on Google Local, Yelp, Houzz, Angies, Handy, etc.

There are also local referral organizations where you can pay for membership. They typically include services like one handyman service, one house painter, one landscaper/gardener, one cleaning service, etc. Members of the group meet once a month or so to get to know each other and share ideas with each other, and typically refer their clients to other members within the group.

Member Avatar for sgtamilan

Make sure your website is mobile-friendly and features all the information you need to attract customers, such as contact information, pricing, and testimonials. Make sure your website ranks on search engines for terms like "cleaning services near me".

Member Avatar for Dani

Make sure your website ranks on search engines for terms like "cleaning services near me".

If you work on getting into Google Maps with a prominent Business Profile, you'll automatically rank for "[...] near me". Have every client you get write a review. Reviews help.

Member Avatar for Raajokiaa_Rtiu

You're already on the right path with GMB and social media. In order to upgrade, I would suggest layering several high-impact strategies:

Local SEO: Optimize your site for service-area keywords (such as "residential cleaning in City") and create city-specific landing pages in case you have multiple service areas.

Google Local Service Ads (LSAs): They're unique from typical PPC—appearing above the search results and gaining trust with the "Google Guaranteed" mark.

Nextdoor + Facebook neighborhood groups: Interact directly with homeowners in the area—provide promos or complimentary consultations to establish reputation.

Retargeting ads: Implement straightforward Facebook/Google retargeting ads for those who have previously visited your website but haven’t converted.

Referrals: Word-of-mouth reigns supreme among cleaning services. Provide each party with a discounted rate for referrals of new clients.

Also, continue gathering and featuring actual customer feedback. They're digital gold for this sector.

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