Hi, I’m seeking guidance on building an effective digital marketing strategy for my healthcare website. I want to improve online visibility, reach the right audience, and ensure compliance with healthcare marketing standards. Could you suggest a step-by-step plan, including SEO, content marketing, and social media tactics tailored to the healthcare industry? Your expert advice would be greatly appreciated.
sheldoncooper01 0 Newbie Poster
Salem 5,265 Posting Sage
https://en.wikipedia.org/wiki/Health_Insurance_Portability_and_Accountability_Act
Or the equivalent for your jurisdiction.
It doesn't matter how glossy your website is, if you f-up the basic security, you won't have any customers to worry about.
MasoodDidThat -4 Newbie Poster
- Set up a Google My Business account
- Set up analytics tracking tools like GA4, GSC, and Microsoft Clarity
- Set up Meta Ads and the Google Ads platform
- Make a social media calendar with ChatGPT for consistent posting on all social media platforms
- Perform keyword research with the help of Google Keyword Planner
- Start SEO (Prioritize content creation and On-Page)
- Produce quality content on social media platforms and write SEO friendly blogs
- Start your ads with a low daily budget on Meta and see the result
- Do the same with Google Ads and analyze which platform is giving you the best result
- Audit website technical seo with the help of Google Search Console
- Start with off-page SEO and gain backlinks from health sector directories
- Follow-up on leads generated from the ads
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