Hi Ive been doing this for quite some time now and have built thousands of sites, one thing i can say to you is keep it simple, don't overdo it especially if your making a ecommerce site its one thing on a personal web page, but on a commerce site where your trying to make money make it as simple as possible, reason being a surfer looking for something will only stay a few seconds for a page to load, if it fails to load or is slow loading they will move on.
and you make nothing.
I see so many new to the business, that load up a page with a ton of images or audio or video files and it takes forever to load.
Keep it Simple and Effective and Make $$$$$
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