Define: Reverse SEO: (n) reverse search engine optimization (reverse seo), reverse search engine optimisation (the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press) "the simultaneous optimization of intended results while decreasing or eliminating unintended results"; "in an optimization problem we seek values of the variables that lead to an optimal value of the function that is to be optimized"; "to demote the optimization and diversification of a search engine result." – Clinton Cimring, 2006
Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.
..being better than the others.