778 Topics
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| | Was wondering what was everyone's adsense click-through rate. One of my websites has about 1% click-through rate. Is that good? Or do you achieve better click-through rates?  |
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 | We all know most business users use Excel to track sales and metrics. Thus, which tricks on Excel do you use that you strongly recommend for others to use? Please do share. |
| | In our press releases we usually write that in Andersen we develop and implement software. It is true, but only partially. We are also constantly searching for new customers and selling them our services. In our press releases we usually write that in Andersen we develop and implement software. It … |
| | Real banner ads not like adsense or any other affiliation etc..  |
| | I read on a blog about the lack of rich media ads and not many ads that are considered rich media are not rich at all. If the Flash ad does not contain video nor animation, then it recommended, not to bother. So what do you think about that? An … |
| | Many online ads nowadays have a social media component to them. It can either be the voting of hands up or hands down on Facebook ads. Or it can be tweeting about a rich media ad. So how do you take this into consideration when you are strategizing for your … |
| | Dear Friends, Are you interested to make Rs.1000 to Rs 2000 A Day? This is not a get rich quick scheme. This is a legal opportunity to make good money when you do it part time. This opportunity is a proven way to make Rs.1000 to Rs.2000 A Day . … |
| | I just read on Nielsen's blog about how advertisers tactics on their coupon program have paid off. [url]http://blog.nielsen.com/nielsenwire/consumer/coupon-enthusiasts-drive-up-redemption-rates/[/url] The blog also went on about how these coupon customers spent more. Thus, in this economic times, advertisers have tapped to those customers and actually have seen a boost in their sales. … |
| | Does the advertisement placing in local newspaper classified really effective in generating business leads? I think utility of the classifieds is limited only to small informative advt. like placements, marriage etc. What do you think?  |
| | I read on a Nielsen blog about how certain brands may have name recognition but are not megabrands while others are. [url]http://en-us.nielsen.com/main/insights/consumer_insight/september_2009/does_a_megabrand_equal[/url] So I wonder how can we marketers make our brands into a megabrand? |
| | I just read an article on Ad Age about how Nielsen have confirmed what we all knew, that advertising spent went down in 2009. It also reflect that advertising spend was affected not only online, but on traditional form of advertising as well. [url]http://adage.com/mediaworks/article?article_id=138852[/url] So have you personally have seen … |
| | Hello, everybody maybe anyone heard news about google adwrods that now we can advertise yourself in other networks but our ads will be showned on google adwords (if advertising company met google requirements) Maybe someone tried it already? What opinions? What other think about it |
 | You have to give Steve Ballmer and Microsoft credit. After years of sitting on the sidelines playing defense and catch-up, this year they have definitely been on offense. Whether it's the ad wars, releasing Bing, the deal with Yahoo!, the retail strategy or its latest move, a deal with Nokia … |
| | Mike Maser, Chief Strategy Officer at Digg, has [URL="http://blog.digg.com/?p=928"]confirmed[/URL] that Digg Ads will start rolling out in an early beta format during the next few days. So expect to start seeing sponsored Diggs mixed up with the real stuff, although the adverts will carry a 'sponsored by' title the screenshots … |
| | The independent regulator and competition authority for the UK communications industry, OFCOM, was charged by the government to reveal consumers' experiences of electronic communications services, including broadband provision, and the results do not make for happy reading. The research saw in excess of 60 million separate service performance tests carried … |
| | According to a new Gartner survey, despite companies driving down overall IT budgets this year things are looking good for global software spending in 2010. Well, I say good, but perhaps I should say a teensy weensy little bit better than this year. Gartner reckons that organisations surveyed indicated that … |
| | Apple released its [URL="http://www.apple.com/pr/library/2009/07/21results.html"]third quarter numbers[/URL] yesterday and by any benchmark they were impressive. Consider these numbers as [URL="http://www.macworld.com/article/141829/2009/07/appleq309.html?lsrc=top_1"]reported by Macworld[/URL]: * $8.34 billion in sales and a net profit of $1.23 billion * 5.2 million iPhones * 10. 2 million iPods * 2.6 million Macs (of which1.75 million were … |
| | [I]It's not always easy, And sometimes life can be deceiving, I'll tell you one thing, its always better when we're together ~Jack Johnson, Better Together[/I] News leaked out this morning on the [URL="http://kara.allthingsd.com/20090716/yahoo-search-ad-deal-with-microsoft-down-to-the-short-strokes-but-caution-also-advised/"]All Things Digital Blog[/URL] (and subsequently widely carried by the New York Times, PC Mag Online, Wired and … |
 | In what must go down as one the biggest tech u-turns of the century so far, the ISP that was quite happy to undertake Internet snooping trials without informing those customers being spied upon has changed its mind about Phorm WebWise. BT, the biggest Internet Service Provider in the UK, … |
| | [URL="http://www.comscore.com"]comScore[/URL] has just published data from the Video Metrix service which shows that the number of online videos being viewed here in the UK is up 47 percent on a year ago and fast approaching 5 billion in April 2009 when the measuring period ended. Google did best out of … |
| | Over the last year, Microsoft ads have been simply bad on one end of the spectrum and horrible on the other. It's really time for the company to reconsider their ad agency choices and their overall strategy because right now they are throwing good money after bad. I had one … |
 | I've been doing a lot on social networking lately, mostly because of the book I've been writing on the subject. Social media is a real market-changer. Something else that's been happening quietly and in the background is the emergence of games as a serious computing application. A [URL="http://www.revolutionmagazine.com/DigitalPM/News/914688/Official-gaming-not-just-geeks/?DCMP=EMC-Media-PM-Bulletin"]new study[/URL] says … |
| | One of the big rules of online advertising as I understand it is that you count success to a great extent based on how many people click through to your site. It's really the basis of how people get paid by Google for [URL="https://adwords.google.com/select/AdSenseLoginToAdWords"]Google AdSense[/URL]. If you get click-throughs you … |
| | [URL="http://adage.com/digital/article?article_id=136847"]Ad Age reports[/URL] that Microsoft is ready to spend $80M to try and turn people's attention away from Google, the dominant search market leader, and toward Bing, Microsoft's latest search engine offering. Much like Microsoft's attempts last summer to prop up Vista, trying to turn consumers to a new product …  |
| | I've never been a big fan of American Idol or reality TV in general, but the tit for tat going on between Microsoft and Apple ads reminds me a bit of a reality TV competition with bloggers acting as Simon and Paula and the gang. We watch. Sometimes we laugh. … |
| | It is usually the Apple adverts which get the positive column inches both online and off, even when they go [URL="http://www.itwire.com/content/view/21257/53/"]straight for the Vista jugular[/URL] perhaps because they do so with no small dose of humour. Microsoft has done less well in garnering media support for its campaigns. Who can … |
| | I've been fascinated by the recent series of Microsoft ads that go after Apple. On one hand I commended Microsoft for having a unified message in [URL="http://www.daniweb.com/blogs/entry4186.html"]Microsoft Gives Apple the Full Court Press[/URL]. On the other, I think the message is off kilter as I wrote in [URL="http://www.daniweb.com/blogs/entry4212.html"]Apple's Value is … |
| | It's with more than idle curiosity that I've watched the recent [URL="http://news.cnet.com/microsofts-lauren-ad-follow-up-disses-mac-power/?tag=rtcol;pop"]Microsoft ads[/URL] that attack Apple, subtly suggesting that it's too expensive and that it's all glitz with no real computing power. There is so much wrong with these assertions that it's hard to know where to begin. There is … |
| | Microsoft has been active lately, showing some signs of spunk. I reported last week that Steve Ballmer was going straight after Apple at the McGraw Hill Summit (as I wrote in [URL="http://www.daniweb.com/blogs/entry4155.html"]Ballmer Wastes No Words Going After Apple[/URL]). This week we see the release of an [URL="http://byronmiller.typepad.com/byronmiller/2009/03/new-microsoft-ad-goes-after-high-price-of-apple.html"]ad campaign comparing Apple … |
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