Member Avatar for Allison2009

Hi All,

We have launched a website for plus-size women lingerie.

As a strategy, we want to promote our website through email marketing. But I have two doubts in my mind.

1. Whether Email Marketing would help to promote this type of website.
2. If it would be of any help, how could I collect the email ids of plus-size women.

If anybody could give even a minor clue, it would be of help to me.

Thanks in anticipation.

Allison

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Email marketing can work very well for a niche ecommerce store like a plus-size lingerie shop — but only if the list is built with permission and the messages solve real needs (fit, comfort, style and sizing confidence). That addresses the spam worries raised by , and : relevance and consent are what separate useful email from spam complaints.

Several practical, low-risk ways to collect emails (building on ’s forum/poll idea and ’s note about using an ESP):

  1. Create a high-value lead magnet (fit & sizing guide, measurement video, style lookbook, or a first-order discount).
  2. Capture on-site with clear placement: product pages, checkout opt-in, blog posts, and an exit-intent modal.
  3. Use targeted social lead ads and partnerships with plus-size blogs/influencers and community groups; invite members to a short poll and offer the guide for signing up.
  4. Add offline options: inserts in packaging, events, or trunk shows where consent is collected at the point of sign-up.

Strong cautions and deliverability basics (responding to ’s suggestion of buying lists): do not buy segmented "plus-size" lists. Bought lists harm deliverability, raise spam complaints, and can breach laws. Use double opt-in, authenticate sending domains (SPF/DKIM), prune inactive addresses, and monitor complaint and bounce rates. Follow legal requirements such as CAN-SPAM () and, for EU/UK audiences, data-protection/marketing rules ().

Track simple KPIs (open rate, click rate, conversion, unsubscribe, complaint rate). Start with educational, helpful content (fit tips and honest product photos), then test subject lines, send times, and segmentation to grow a responsive, long-term list for ’s store.

Recommended Answers

All 11 Replies

Member Avatar for crimgirl

tough question dude
for the first one --i gonna say , though for the most of the time i don't vote Email Marketing
but for your site , i do think it gonna sharp

Member Avatar for crimgirl

becuz women are always easy to tagert as the lingerie or clothes conserned
as long as ur emial are appetiting enough :D

Member Avatar for crimgirl

how could I collect the email ids of plus-size women
this is the key issue in ur promotion
i guess maybe u gonna spend some money to buy them from some fittness club or so
hope help :D
and wish good luck

Member Avatar for Allison2009

how could I collect the email ids of plus-size women
this is the key issue in ur promotion
i guess maybe u gonna spend some money to buy them from some fittness club or so
hope help :D
and wish good luck

I think this is quite a good reply. You have opened a door. I would tap that. Thank you so much.

Allison

Member Avatar for Flower

If you want to promote your website through email marketing then take services of email providers.

Member Avatar for MktgRob

I would suggest looking for forums that attract plus-sized women. Go onto these forums get involved in the conversations. Try to get the forum members interested in the concept and then set up a poll on your site to get their feedback. At the end of the poll ask if they would like to be included in your e-mail newsletter. Create an e-mail newsletter that offers informative content along with links about your product line and current specials.

I doubt that going to fitness clubs is going to work because they will be wary of selling you a list of just the plus-sized women. They normally do not record in the membership info if the person is plus-sized, BBW, etc. So now you are relying on them to decide who fits your needs. What if their perception of plus-sized is different from yours.

Basically, the e-mail marketing will work if you build the audience and the mailing list up first.

Member Avatar for Allison2009

I would suggest looking for forums that attract plus-sized women. Go onto these forums get involved in the conversations. Try to get the forum members interested in the concept and then set up a poll on your site to get their feedback. At the end of the poll ask if they would like to be included in your e-mail newsletter. Create an e-mail newsletter that offers informative content along with links about your product line and current specials.

I doubt that going to fitness clubs is going to work because they will be wary of selling you a list of just the plus-sized women. They normally do not record in the membership info if the person is plus-sized, BBW, etc. So now you are relying on them to decide who fits your needs. What if their perception of plus-sized is different from yours.

Basically, the e-mail marketing will work if you build the audience and the mailing list up first.

Thanks for the great info. Basically, I checked with some fitness clubs. The finding is shocking. Though many are willing to go to fitness centers, they don't.

I think the one suggested by you would work out well.

Thanks again.

Allison

Member Avatar for mokmok69

They say email marketing is more on email spamming is these true?

Member Avatar for Joe55555

Even when marketing messages are from known senders 56 percent considers it spam if the messages don't happen to be interesting to them.
think before u leap dude

Member Avatar for silin29

I think E-mail marketing isn't a good way to promote your website.As most of them are considered as SPAM.

Member Avatar for Allison2009

Thank you so much for all your post / help.

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