How many people here actually use offline promotion? If you do, what sorts of things? The standard of wearing tshirts, hats, etc. with your brand/URL on it is standard, but do any of you get creative? What about TV/Radio?
We ourselves (my own site) are an event based site so I am looking into extensive offline promotion into events I go to, usually sports events. We are also thinking about starting online shop to sell shirts, caps etc. I would love to hear any more stories of successfull offline promotions here.