OK, so Apple has done it again. Whipped the technology and consumer media up into a feeding frenzy that is. But has it delivered with the truly magical and revolutionary product that was promised? Er, no dude, not by a long shot and here (in no particular order) are 15 reasons why the iPad is not a game-changer.
- According to Steve Jobs the netbook concept has been a fail and the iPad does everything better. Apart, that is, from doing more than one thing at once. Users obviously won't want to have a Twitter app running on that large screen while they surf the web or check their email.
- Still no Adobe Flash support, which makes the iPad about as much use as a chocolate teapot when it comes to web browsing.
- Despite the notion of an Apple iBookstore, the iPad is not a Kindle Killer for one very good reason: no e-ink. Yes, there's no doubting that Apple will position itself up towards the top of the eBook tree, but will consumers be happy to pay more for an iPad than a Kindle only to get a less pleasing reading experience?
- The name is all wrong. It's too close to iPod, and it sounds too much like a sanitary protection product. Ask any woman what they think of the name iPad and they will either go bright red or start laughing. The name iPad is just wrong, period.
- The name is all wrong (2). It seems that Apple, the same company that has been so protective and litigious over trademarks, might have forgotten that Fujitsu already has an iPad in the marketplace (it's used by shop workers) and an outstanding trademark application for that matter. iWhoops!
- You don't actually want to write on this thing do you? Everyone I have spoken to who got hands on at the launch event agrees that you really wouldn't want to type for any great length of time, or try to work on a lengthy document, using the virtual on-screen keyboard. Sounds pretty much the same as any other virtual keyboard I've ever tried, and failed, to use on TabletPC models to date. But at least they came with an alternative in handwriting recognition which, rather surprisingly, actually worked quite well on this kind of form factor.
- You don't actually want to write on this thing do you (part 2)? Aha, the fanboys respond, there's an optional keyboard dock for that. Riiiiiiiiiiiiiight. It could probably do with an optional hard lid to protect the screen as well, except then you are left with a break-apart netbook and Apple thinks netbooks suck doesn't it?
- Where's the market again? Well, Apple will insist it sits in that huge gap between those for whom a smartphone is too small and a laptop is too big. Oh bugger, we're back to the netbook space aren't we, and that's pretty well populated already by devices with lids and proper keyboards. Jobs is wrong about netbooks by the way, people buy them because they are small and cheap and fully functional. The iPad fails on all those counts.
- No killer app. Seriously, amongst all those thousands of applications that exist within the App Store there is not a single one that I can think of which could claim the iPad Killer App crown. Which brings us back to the real killer question: why would you buy this product? If you dismiss the early adopter and fanboy response there is no resoundingly convincing answer.
- It's not just a big iPhone as some suggest but it sure looks like one. I've already got an iPhone and it does more than the iPad can, plus it fits in my pocket. The iPad should not be compared to the iPhone when it cannot make phone calls, even if it does look like the kind of comedy smartphone that Trigger happy Dom Joly might whip out at the most inappropriate of moments.
- Where's the GPS? WTF, this thing has maps but it doesn't even have GPS. What were Apple thinking?
- Where's the camera? WTF, this thing would be perfect for video chat but unlike almost every cheap netbook or smartphone out there it forgot to include a camera of any sort.
- It's neither "truly magical" nor a "revolutionary product" despite what Steve Jobs says. Unless by magical you mean the trick of getting otherwise sensible technology journalists to start frothing at the mouth over what is, at the end of the day, actually just another tablet computer. Unless by revolutionary you mean that the designers revolted by refusing to give the masses the kind of truly innovative functionality they were expecting.
- As for good looking and a desirable design, err am I missing something? Before you bash me for this, I am an Apple fan and I do love my iPhone to death, but the iPad is surely just a little bit ugly isn't it? One word: big bezel. OK, two words.
- Then there are the little things such as the lack of any HDMI connectivity to view videos on your TV. Sure, as fanboys everywhere are quick to point out, a dock will be along to handle that at some point. But, as fanboys are quick to ignore, that's just Apple screwing you out of more money to get you to buy into an 'upgrade' for basic functionality that should have come right out of the box.