InsightsDigital

Thanks MarketingRob for sharing those stats. I also liked how you used Facebook page as a referral page rather than just to put a facebook page for the heck of it. From those stats, I infer that though the productivity of employees in a company is affected, the value of …

It had to happen sooner or later. I do believe that such tactics do blur the line of what is public worthy and not. I do think that if it does help small counties connect with their constituencies, then great. But I do wonder if in a way, it can …

Hi I know a friend of mine whose Facebook account was hijacked. Now I read this: [url]http://www.theregister.co.uk/2009/09/04/facebook_friend_in_peril_scam/[/url] Its scary. It does not matter if you limit who can view your profile or not.

I never played Farmville but I have played other games. But after a while, its novelty wears off and then other games pop up. Like two years ago, I was constantly getting invites for Zombies. Yes, so these games do keep people engaged for a while, it can be a …

I recommend making your site, especially the home page, engaging and informative. Thus, from a usability perspective, make the site as user friendly as possible. If possible, conduct a A/B test to assess which variables on your site can be optimized to decrease bounce rate. Second, increase the amount of …

I read a Forrester blog about its findings from a study of 100 internet marketers. It mentioned the marketers felt the least for measuring social media. You see social media measurement is still an evolving science. [url]http://blogs.forrester.com/marketing/2009/08/measurement-has-room-for-improvement.html[/url]

As you try to grow your online community, it is good to know who are connected online and who may be your best target audience. I read on a blog with these interesting stats: [LIST] [*]singles and couples are the most connected. [*]Young families are heavy tech users, especially for …

As you know, there are a few semantic web search engines out there. Do you use them? If so, what do you think? Do you optimize your your web sites for these search engines like: opencalais.com and wolframalpha.com

If you are talking about Fields Internet Media website, it depends on when you created the site. Organic growth does take time. How much time varies. You may also want to explore: 1. Digital Press Release on a Discount 2. Join tech related boards and jump into the chance when …

I read on a Nielsen blog about how certain brands may have name recognition but are not megabrands while others are. [url]http://en-us.nielsen.com/main/insights/consumer_insight/september_2009/does_a_megabrand_equal[/url] So I wonder how can we marketers make our brands into a megabrand?

I just read an article on Ad Age about how Nielsen have confirmed what we all knew, that advertising spent went down in 2009. It also reflect that advertising spend was affected not only online, but on traditional form of advertising as well. [url]http://adage.com/mediaworks/article?article_id=138852[/url] So have you personally have seen …

In order to develop insights for its market research section of the marketing plan, some companies use panel or internet research surveys. I actually have developed a few myself. So if you do it in-house or use an outside vendor, what do you think now after reading this: [url]http://www.nytimes.com/2009/09/05/technology/companies/05nocera.html[/url] ?

I would like to know how do you incorporate consumer insights in your marketing strategy and plan? Do you incorporate data from Comscore and Nielsen and then use these metrics to convert into actionable insights? Why plan if consumers may not be interested in the product or services?

I just read an article on PC World about the top 4 Facebook apps. [url]http://www.pcworld.com/businesscenter/article/171511/4_facebook_apps_to_watch.html[/url] One app that jumped out for me was Wild Fire. It gives business owners many options on how to optimize their Facebook presence. [url]http://wildfiresocialmedia.com/[/url] So what do you think? Will use such service? Let me …

The other day I had a conversation with my colleague, strategic planner, about social media and digital advertising as a push or pull marketing. I think that the terms are now very fuzzy and getting blurred, especially with social media. Why? Well, I believe the platform allows for both a …

Hi Though I am a frequent poster, I just noticed the tag option on this site. So I wonder, what effect does tagging do with the posts here versus the posts that are not tagged?

I also advise on focusing on a few long tail keywords. Check this out: [url]http://www.searchengineguide.com/matt-bailey/keyword-strategies-the-long-tail.php[/url]

Many advertisers use DART data to monitor metrics for their PPC campaign. I looked at one report recently and it could be confusing for a first timer. So what advice do you have for someone who has never reviewed such data before?

Yes - I actually have built a few communities with that attitude - [url]www.getmeajobtoday.com[/url] [url]http://getmeajobtoday.pbworks.com/[/url] I have also built other communities - both for personal and corporate - and unless you have a few advocates - the site will not grow.

I just found this very interesting article on Mashable - [url]http://mashable.com/2009/08/30/analyze-twitter-content/[/url] I actually like TweetPsych but I do wonder what would be the business implication for knowing sentiment and psychographics on individual users rather than an aggregate of all the followers for a particular account. Would it really help create …

Many businesses have incorporated sentiment analysis software/platform to understand the sentiment of their visitors. I am aware of popular content sites like Huffington Post and other similar sites that have added this component. So for your business site, would you add sentiment analysis to understand your visitors and optimize your …

AFter reading this story, I betcha that many people may be tempted to buy an IPhone. I know I will. It is a form of sweet revenge towards those Iphone thieves. Thus, the reach via Iphone will increase to levels never expected (or perhaps it is). Story: [url]http://mashable.com/2009/08/30/find-my-iphone-robbers/[/url] So what …

I think it is commonplace for most sites to use cookies. But FireFox users do know and aware of limiting cookies on their computers. So if your site have cookies, which issues have you noticed? What lessons have you learned?

Thanks Mackone for bringing up the point about link dilution and how it can adversely affect your site's SEO and SERP ranking on Google.

My advice: 1. Attend local meetups that you may encounter potential clients; 2. Create and post Craigslist ads every week and include a creative sample and link to an online portfolio - Make sure you refresh your ad every week when it expires; 3. Do call calling to local advertising …

Thanks Marketing Rob for bringing this issue up. I am surprised that I have not seen much commentary about this on the multiple tech scene groups/message boards I belong to. I can be devil's advocate and say that this is no similar to the law that stated that the government …

I have personally heard so many stories of people saying they will quit Facebook - mostly for time or professional reasons - but at the same time, there are also many others who join Facebook every day. Thus, as an online marketer, are you worried or concerned about Facebook quitters …

Many social media monitoring tools measure and find influencers. So if you had experience with such service, what do you think? Do you think it has helped your business finding and outreaching these influencer bloggers? What do you think?

I read on this blog about the author's algorithm for ranking the expertise of a user in a collaborative tagging system, like Del.ICIO.US [url]http://www.michael-noll.com/blog/2009/06/05/telling-experts-from-spammers-expertise-ranking-in-folksonomies/[/url] I found it very interesting. Perhaps its a little too scientific for the masses but with the correct fine tunning or add-on tool, it will probably …

I just saw this site on a review blog and I thought people on this site will appreciate this site: [url]http://www.gotofreestuff.com/[/url]

If you ever ran a PPC or search campaign, one knows that one will receive a big spreadsheet with just metrics. So which factors do you look for when you review such data? Which factors you should not even care about?

I read in a blog that it encouraged users to visit those sites. I personally dont see the need if I am already on LinkedIn. So have you used those sites? If so, whats your opinion of them?

Of course, we all know that ROI means Return on Investment. Though, in today's technology world, ROI for a website or online community is beyond money. It is about engagement, word of mouth, and conversion. So what do you think?

Thanks for sharing that post. I will check it out and post results.

I will add to Marketing Rob's 5 steps: 1. Retweet tweets from followers who provide great content that your followers may value 2. Constantly seek out other people who you think brings value from their tweets

I read an article about useful social media tools and I thought this one is really cool and it was on the list. [url]http://hiim.r09.railsrumble.com/[/url] So do you think you would use such service/tools and if yes/no, why not?

This application would be extremely useful for local restaurants and professional services. I am just wondering what can of worms will it open with such expanded capabilities?

Yes, blog ares very fruitful for SEO purposes but one has to really remember that a blog is like a plant, it needs constant attention. The post have to be of value to the visitor, the content has to be relevant, and most of all, it can't be self-promoting. Self …

Many posts on this forum mention tools but some are self promoting. I just want to compile a list of sites where one can use to obtain SEO/competitive intelligence insights? (Better if there are free ones out there). For starters, I like using Google's AdWords and Google's Trends. What do …

Have you downloaded snow leopard yet? I was planning to stop by the Apple Store and get it today instead of ordering online but I was not looking forward to the long line. So what do you think of Snow Leopard? What sup with Apple naming system? I do like …

I have heard stories from entrepreneurs who created their business plans on a napkin while others created a book like marketing plan. So how many pages were yours?

Are you familiar with PointRoll data? If so, what are the main differences with DART? Most importantly, what questions should you be asking yourself when you look into PointRoll data/reports? Thanks

I betcha that many on this board have experience this: You are on the beach soaking up the sun. You look towards the horizon. You see a plane/helicopter with an air banner advertising - it is usually for a big wannabe blockbuster or adult services place. But I wonder if …

I agree with you that tracking success on your e-marketing tactic/website is essential in order to track success.

Why do you recommend to measure negatives? Im curious.

I got an affiliate marketing magazine today and it mentioned about how people make millions. I want to now how do they do it? I betcha many members here want to know as well.

I think there are tools for every single utility imaginable. What do you think of this one: [url]http://twixperts.com/questions[/url] As a person who have used Yahoo Answers alot in the past, I may enjoy using this Twitter expert panel. But I wonder if its more skewed towards technology. What do you …

I just found this one: [url]http://hearton.us/[/url] Imagine if let say, you like me and my post so much that you send me a crush alert. Well, it seems for now, such tool works only for Twitter. But imagine if it worked for other sites and logins. Is there such a …

I just read of a nifty site called - Tablesurfing.com. I thought it was cool. So imagine if there was a similar site to invite others to participate in a particular chat or talk on another online community? So what do you think?

Do you listen to your consumers? How do you incorporate your market research? Do you use third party or first party? [url]http://marketing.about.com/od/marketingtools/a/listenresearch.htm[/url] What do you think?