InsightsDigital

If you google search for marketing plan, you will find lots of resources for marketing plans. But the question is which one would you use? There could be lots of trash but also lots of treasure.

Look at what happened to Tropicana. The packaging was changed and then changed back to the old style since the loyal consumers did not like the packaging. Has this ever happened to your business and if so, what did your company do? Please do share your case studies/stories.

A Nielsen report stated that consumers are now seeking value in ads. [url]http://en-us.nielsen.com/main/insights/consumer_insight/August2009/are_value_themed_ads[/url] As per the report, the take-aways were:" Some rules-of-thumb include: * Give viewers a reason to watch; * Be entertaining; * Use easily recognizable brand cues; * Have a clear and simple message; * Don’t cram too …

Hello I have used a combination of Word, Excel, and Gliffy to map out marketing plans. What about you?

Dear Web Dancer: Blogging does help increase traffic to a website but you need to consider the following factors: 1. Time to dedicate to the blog 2. Time to mention other associated bloggers in your blog post 3. Time to really blog rather than self-promote

Make sure you optimize the site as much as possible for content and keywords so your site can be found by the search engine crawlers.

This would be a good way to stir up "tw-eezer" visits that will then drive visitors to either a youtbube video or to a website.

Social bookmarking sites provide websites a great opportunity for visibility and for SEO. You may find this blog helpful: [url]http://social-media-optimization.com/2008/03/top-10-social-bookmarking-sites/[/url]

I have heard that creating your own YouTube channel costs over $100k but I dont know how truthful this information is.

I know dont about protection against the botnet but I betcha Symantec will develop a software against these botnets. Here is more: [url]http://asert.arbornetworks.com/2009/08/twitter-based-botnet-command-channel/[/url]

Yes, I have actually created a few wikis myself, both for recreational, professional, and community purposes. Outcome: unless you have a few active participants, the wiki will contain content dominated by one person.

Thanks for sharing. Unfortunately in any good pasture, weeds will pop up.

I have heard of Social Media Optimization and I actually provide such type of consulting. Here is an interesting blog relating to SMO - [url]http://social-media-optimization.com/2008/03/top-10-social-bookmarking-sites/[/url]

It may... However, social networking has become an accepted form of behavior, even in certain corporate setting. Thus, a trend I noticed with a few companies has been "Web Free Wednesday" or something similar to discourage employees from using the web for a few hours. In regards to your question, …

I think so. Imagine the SEO potential power this represents. This would be great also if it can be extended towards online video analytics.

This reminds me when I created a few meetups which is a form of social media if you think of it. The meetups attracted the targeted groups but it also attracted "missing links" or people who definitely did not share the vision of the group. You have to be diplomatic …

Yes, this has actually happened to me 3 years ago with my Myspace page. Also, a friend of mine attended a medical school open house. The Dean of admission actually stated that many medical applicants who were interviewed were rejected solely based on their facebook page. The instructor at Kaplan …

Who knows if the techies will flock to another microblogging site (which does exist) and that site will become the haven for tech related news/bits. From an advertising/PR perspective, if twitter has become celebrity centered, advertisers/PR folks can capitalize on this fact to market celebrity related product and beauty related …

I agree. Self promoting tweets and blogs are a major turn off. I wonder what would be the conversion rates for each of these types of tweets.

Hi Let say you or your client wants to create a wiki. I am familiar with pbwiki but it charges if the wiki has more than 3 users. What other wikis have you used?

We all know Youtube is a frequent videosharing site, but I wonder how often do you actually use YouTube to promote your services and products? Has it actually helped refer visitors to your site? Has it helped you get new business?

It seems it was only made for the commercial - [url]http://www.youtube.com/watch?v=jqLPHrCQr2I[/url]

Which metrics do you monitor to measure your promotion/marketing success? Which metrics do you really dont care about?

From an analytics perspective, will the tags associated with each article help drive traffic to the site?

There are two issues to consider here: 1. Conversion Rate 2. Call To Action In regards to Conversion Rate, one has to consider the average in general is usually 2-3%. There are ways to optimize these numbers by: a. improving usability b. motivating the visitor to dig digger to the …

I totally agree with Akki. This original poster information is not contributing valuable content to this board.

If you want to capitalize on the fact that your internal page has a PR 4 with lower ranking pages, you may need to strengthen your internal linking. Thus, you have to strengthen the number of internal links through the navigation and optimize it with the content and keywords.

This type of issue was going to come up sooner or later. One important factor is that the court's stance on this cyber case. This may lead to a plethora of similar cases being reviewed, both in civil and criminal courts.

WordPress allows customization of blogs into informational business related websites. As I am exploring this for myself, I am wondering what has been your experiences of creating a non-blog on WordPress rather than creating a website on HTML/Flash. Would you do it again? Any recommendations? Thanks

Similar issue occurred with Myspace. I am glad that Twitter is cutting it in the bud sooner than later and not encounter the same (almost) demise as Myspace.

Can you please clarify what this list means? Is this the recommended format to type on Google search box to generate results?

Just remember that if its grey hat - it may quickly become black hat than white hat. So be cautious and careful.

My recommendations: 1. increase the value aspect of the user experience 2. constantly promote, promote, promote your site both offline and online 3. Everything you do needs online needs to link to your site and thus, this will help increase the number of potential advertisers.

I wish there was a similar tool for WebTrends. I heard only really good things about this plug in. Thanks for sharing.

We all are aware that social media is now a very important part of internet marketing. But what about measuring it? I found this on the Forrester blog - [url]http://blogs.forrester.com/marketing/2009/07/why-i-like-the-sim-score.html[/url] 1. Calculate the number of positive, negative, and neutral conversations happening for your brand 2. Use the formula (Positive + …

Thanks for sharing this list. I will go through the majority of them and report findings here soon.

I have used both Radian6 and Techgigy. They are both very extensive and it is sue for strategy development and PR surveillance.

I just tested it and I liked it. Now I will test it tomorrow with client's site and I will report finding if they are significant.

I will get the app and let you now. It sounds fun and also addictive.

Im working with a client who is moving away from traditional marketing to digital. Other than the basics and social media, which recommendations or advice do you have to share? Thanks

Also make sure the site you recommend/add to the social bookmarking site provides value to the visitors so the site can get voted and it will receive higher visibility and ultimately, visitors and higher conversion rate!

I have tried the following tactics and it still seems spam gets through: 1. individually going through every email and unsubscribe - very time consuming 2. just deleting the email without reading it 3. in some cases - just labeling it as spam

White hat SEO not only may improve PageRank score but it good practice and should be espoused by internet marketers. Back Hat SEO should be avoided at all costs.

Yes, that thread reminds me a blend between what tr.im did and the self promoters on this site.

Mashable wrote a post on Tweetblocker tool which allows users to identify top Twitter spammers. Have you used it and how has it helped your Twitter experience

I also believe that if you have a website, dont forget to add a contact form or subscribe box very visibly on the website. I have found this is a good way to obtain potential client's attention for my company's products and services.

I read on a blog that it is a great time to advertise since it is lower cost CPC. "According to Efficient Frontier, advertisers have "capitalised on this price reduction and achieved more click volume" while at the same time boosted ROI. Specifically, advertisers in the UK were able to …

This new finding released by Nielsen reflects that consumers trust virtual friends and strangers' reviews the most. Thus, for business owners, this means that one has to pay constant attention and minimize risk damage to what reviewers have written about your service or business. One interesting statistic was regarding trust …

Hi I am always on the lookout for resources to strengthen my knowledge and understanding of this ever changing online landscape. I do have my list of blogs I visit often like Mashable and CNET but I wonder if anyone else have other "hidden gems". Thanks

What questions would you ask a social media consultant who you or your business wants to hire to grow your brand's online pressense/community?