Hey Everyone!
It's been years since I posted. I wanted to write about this and I thought DaniWeb would be a great place to do so. The topic at hand came about while reading throughout the years my newsfeed about online advertisers knowing too much about us. I would see the occassional legal disclaimer saying that Facebook has no right to any content the user produced. Sometimes you see people abandoning or closing their accounts (only to come back shortly thereafter. Regardless, there's this feeling of insecurity promulgating and I really wanted to debunk these fears that people are stressing over. Here's a couple of fears I want to address:
Fear #1: "Advertisers have access to my photos, what I tell my friends, they know everything about me."
In today's marketplace, advertisers have to compete for the best possible demographics from their audiences. Before the internet, there were surveys taken in a number of ways. One way is that advertisers would use demographic data and compare it to sales data for particular geographic areas. Using that data, they can determine the best possible locations to solicit their products and/or setup a store to access that market. Another way would be calling people on the phone or approaching them in public. However, the data they were collecting wasn't as concise as they liked it.
In marketing, the more concise your demographic data is, the more money you command in that data. It becomes worth more money. Knowing someone's basic data like …