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| | Some slivers of sunshine amidst the economic clouds today. First, retail sales are up for the first time in six months, perhaps signaling that consumers aren’t as bearish on the economy as President Obama appears to be. I like the President and certainly wish him success, but his mantra of … |
| | The [URL="http://www.asa.org.uk"]Advertising Standards Authority[/URL] here in the UK has ruled against Microsoft concerning a television advert for the Xbox 360 which featured a woman with half a head watching a movie being streamed via the games console. So what could possibly be the problem with that? Maybe there should have … |
| | During this economic slowdown (Recession period) e-marketers cannot afford to loose nor can let someone SPAM or blacklist them. Do the following things before starting your next e-campaign: Check for the following things in your email list and emails: 1. Soft and Hard bounces 2. Unsubscribe requests 3. Change of … |
| | Email marketing is one of the easiest and most successful ways to reach decision makers and top-level sales executives of any organization. Our Salesexecutives email Lists will help you to start your E-Campaign and generate qualified leads like never before. Salesexecutives marketing Lists assists companies to reach their target sales … |
| | Goodbye Black Friday; Hello Cyber Monday! Everyone knows that retailers need to get out of the red and back in the black; and the best time to do that is during the holiday season. Black Friday is a day in the US where stores discount their prices; yet it wasn’t … |
 | There is of course nothing wrong with Apple getting a slapped wrist because of its current advertising campaign for the iPhone in the UK. Essentially the ad demonstrated how simple it is to download and install applications to the phone, followed by how easy it was to surf the Internet … |
| | Halloween is well over but the pin-drop silence on the financial markets today was downright eerie. On one hand, a calm trading market is welcome relief after six weeks of extreme volatility. On the other hand, will tomorrow's election usher in a new period of market jitters, with today's placid … |
| | Stocks are mixed today, which isn't really bad news considering the overseas selloff we saw on Sunday night and early Monday morning. Helping U.S. markets was decent news from the housing sector, where home sales were up 2.7% for September, with some of the country's hardest-hit regions like the southwest, … |
 | What can your IT department learn from Microsoft's latest advertising bungles? Plenty. When the company released its "Mojave Experiment" ads (which I'd link to but the site forces you to install Silverlight to view them), the premise was rather sad. It seemed to suggest that at least one of the … |
 | Why prebuying Google sponsored ads might be a bad idea. Google "lieberman mccain." Or, click [URL="http://www.google.com/search?client=safari&rls=en&q=lieberman%20mccain&ie=UTF-8&oe=UTF-8"]here[/URL]. The result, at least as of this writing? Sponsored Link Lieberman & McCain JohnMcCain.com/lieberman Senator Lieberman Joins McCain's Team. Learn Why You Should Join! Clicking the link takes one to "Citizens for McCain," an … |
 | The Advertising Standards Authority is an independent body, established by the advertising industry in the UK, to self-police rules laid down within advertising codes. It has just issued an adjudication against Apple (UK) Ltd over what have been referred to as misleading advertisements for the iPhone. The [URL="http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_44891.htm"]adjudication[/URL] comes as … |
| | Anyone remember all the fuss back at the end of 2005 when, in December of that year, it was revealed that Google had managed to beat off the attentions of Microsoft to ensure that its relationship with AOL remained good? The [URL="http://www.nytimes.com/2005/12/16/technology/16cnd-aol.html?_r=1&adxnnl=1&adxnnlx=1218404764-tWD3Cl9qLyg5YnYCxoIULw&oref=slogin"]New York Times reported[/URL] at the time how Time … |
| | According to [URL="http://www.theinquirer.net/gb/inquirer/news/2008/07/25/microsoft-inks-deal-facebook"]reports[/URL] it looks like Facebook and Microsoft have agreed a deal which will see Microsoft Live Search integrated into the Facebook service. Along with the related advertising of course. This should come as no great surprise to anyone who watches the technology market for trends, as Microsoft had … |
| | It seems that botnet usage could have been behind an increase in the number of click fraud clicks cited in the latest [URL="http://clickforensics.com/Pages/click-fraud-index.asp"]Click Fraud Index[/URL] which monitors such things. Running for three years now, the index monitors and analyses data from more than 4000 online advertisers and advertising agencies. The … |
 | [I]It's not always easy, And sometimes life can be deceiving, I'll tell you one thing, its always better when we're together ~Jack Johnson, Better Together. [/I] [URL="http://www.boston.com/business/technology/articles/2008/07/11/schmidt_independent_yahoo_better_for_competition/"]AP is reporting [/URL]this morning that Eric Schmidt, he being CEO of the great and almighty Google, thinks it would better if Yahoo! remained … |
| | The big news on Wall Street today is the Federal Reserve’s decision to keep the Fed Funds rate at 2% - a move designed to keep rising inflation at bay. When the Fed cuts rates, the idea is that nation’s money supply will be loosened up, and money becomes easier … |
| | According to an [URL="http://www.informationweek.com/story/showArticle.jhtml?articleID=208401867"]Information Week[/URL] article, it would appear that gamers actually like the in-game adverts that they see while they play. Or rather Massive Inc, a Microsoft subsidiary that handles in-game advertising, has said as much. Gamers were surveyed and the results suggest that they will happily accept such … |
| | The other day in a short period of time, I came across two seemingly contradictory pieces of information about Google's ability to adapt to the mobile ad space. On one hand, CRM Daily published an article called [URL="http://tinyurl.com/5xn4tj"]Are Cell Phones a Threat to Google[/URL], and then almost immediately afterward, I … |
| | According to the [URL="http://online.wsj.com/article_email/SB120776803032602423-lMyQjAxMDI4MDA3OTcwNjk4Wj.html"]Wall Street Journal today[/URL] Yahoo could be talking Google about the outsourcing of search advertising sales. This comes as, so the report suggests, as part of two pronged strategy to fight off the Microsoft acquisition threat. The other prong being a deal with AOL to combine Internet … |
| | [URL="http://www.dailytech.com/Apple+Sued+Over+Deceptive+Millions+of+Colors+Advertising/article11348.htm"]The word online[/URL] is that Apple is facing legal action over its claims the MacBook range supports millions of colours. This might actually be true were it not, say the reports, for the small matter of Apple ditching the old 16,777,216 colour supporting 8-bit displays used in MacBooks and replacing …  |
| | It's kind of a quiet Monday morning on Wall Street, with Treasury Secretary Henry Paulsen's proposal to further regulate and consolidate the U.S.'s financial markets (by bringing heavier Federal Reserve oversight over bank lending, hedge fund risk assessment, stricter controls over the stocks market and currencies market - even tighter …  |
| | According to a [url=http://www.reuters.com/article/technologyNews/idUSN1325839520080313]story on Reuters[/url], it appears that Google is planning on using their newfound acquisition of the DoubleClick ad server to launch a new (and free) Ad Manager service ... essentially providing a free ad server to publishers (mind you a service that mid to large size online … |
| | Are technology companies getting a raw deal over a new international accounting rule? Plenty of tech company CFO's seem to think so. In a survey released this week by BDO Seidman, LLP, an accounting and consulting group, about half - 49% - of all chief financial officers at U.S. technology … |
| | Lots to talk about today. You've probably already have read about Microsoft's $45 billion buyout of Yahoo. Obviously, Microsoft is giving up on its MSN web portal and throwing it's weight and capital behind Yahoo. For Yahoo, which has seen its stock slide precipitously in the last year, the deep … |
| | According to security researchers at [URL="http://news.bitdefender.com"]BitDefender[/URL] a new Trojan has been discovered which hijacks text based Google adverts and replaces them with ads from a totally different provider. Trojan.Qhost.WU acts by modifying the infected computers' Hosts file to include a line which redirects the web browser from the expected .googlesyndication.com … |
| | Yahoo! has complained to the [URL="http://ec.europa.eu/comm/competition/mergers/cases/index/m94.html#m_4731"]European Commission[/URL] that Google's $3.1 billion acquisition of Doubleclick, the online advertising business, could reduce competition and ultimately push up pricing for European customers. The fear, naturally enough considering that Google has always been in the advertising business just as much as it has the …  |
| | [URL="http://www.comscore.com/"]comScore Media Metrix[/URL] has published its monthly analysis of US online consumer activity showing that education related sites spiked during August as schools and universities began another academic year. With lottery jackpots reaching record highs, lotto and sweepstake sites also proved popular as did the sports genre what with the … |
| | [FONT="]Unless you happen to have been one of the people who authorized payment of around $800,000 for the design, or were on the receiving end of it, then the chances are you will agree with the momentum of public opinion that the [URL="http://www.london2012.com/index.html"]London 2012 Olympics branding[/URL] sucks. In fact, it …  |
| | The [URL="http://www.comscore.com/"]comScore Media Metrix[/URL] monthly analysis of U.S. consumer activity at top online properties for March 2007 has been released, and shows a change at the top of the rankings. Several key players in the social networking space experienced gains, as did those looking to both make and save money … |
| | It's been a couple of years now that Google has been in the contextual advertising game, serving up ads not just in the search results, but also across the network of AdSense publishers. AdSense has since become a dream come true for many small publishers realizing they can make some …  |
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