2,793 Topics
 | |
 | Growing an online community and/or visitors to your website does require monitoring metrics and optimizing the website to increase engagement and conversion rates. So what recommendations to you have to decrease bounce rates? |
| | [url]http://mashable.com/2009/09/21/openinternet-gov/[/url] The link above is to the Mashable story about the FCC promoting Net Neutrality. While it seems like a positive step for the free flow of info, it is coming from an administration that recently proposed possibile legislature that would give the President unquestioned control over tech companies and … |
| | We al know that now a days, the majority of internet marketing sites discuss social media. That said, let's say, a business does launch a social media tactic, then what? What is the one take away you want your client to learn? One take-away I say about social media is … |
| | As an avid Mac user, I have not noticed much differences when logging on to Facebook and other social networks. However, even a few years ago, I did. Perhaps it may be due to the act that I use FireFox rather than Safari. Anyway, there are certain tools or software … |
| | It looks like your daily updates to Twitter and Facebook about what you are doing could be setting you up for home invasion and robbery. A 'reformed burgler' working for the BBC (what is the job scope on that one) described people friending strangers and then posting updates about going … |
| | Read this blog about 6 frustrating website sins and think about your own site. Do you commit any of these sins and if so do you think they are as frustrating to your site visitors as the author of the blog finds them? [url]http://seowizardry.ca/The_Wizards_Blog/frustrating-web-design-elements/[/url] |
| | Many online ads nowadays have a social media component to them. It can either be the voting of hands up or hands down on Facebook ads. Or it can be tweeting about a rich media ad. So how do you take this into consideration when you are strategizing for your … |
| | It has become a popular activity for professional athletes to tweet during games from the locker room. This has created mini-communities of fans of both teams and players. But recently the NFL has banned players from Tweeting during games on the sideline. Chad OchoCinco of the Bengals has announced that … |
| | Check out this presentation (I love the pictures and wish I could identify the movie because it looks like pure cheese!) and let me know if the lesson that is taught, that being how to possibly quantify Social Media ROI, is an accurate one. [url]http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi[/url] |
| | Mashable is reporting that a recent Nielsen Report identified Bing as the fastest growing SE in the month of August. While Bing only accounts for about 10.7% of all SE traffic, does Google have something to worry about? |
| | If you are belong to a politically-focused online community or if you have posted a comment on Twitter or Facebook in opposition to anything the Obama administration has proposed or enacted into law/policy then this should concern you. [url]http://www.washingtontimes.com/news/2009/sep/16/obama-wh-collects-web-users-data/[/url] Considering that some of the Presidents advisers advocate monitoring and possibly … |
| | Social Search presented in one of the most clearly thought out analysis that I have seen. Comments are welcomed but I wanted to share this with everyone. [url]http://www.digitaltonto.com/archives/427[/url] |
| | Interesting blog post I found that asks and tries to answer the question, Is social media strategically relevant? A sub question to this would be is social media a strategy, a tactic or another set or promising tools. What do you think? Link to the blog is [url]http://www.relationship-economy.com/?p=6298[/url] |
| | When growing an online community, how often do you care to check the web analytics reports? We all know that most web analytics tools have at least a day delay in data reporting. Hence, would you pay extra, in some cases, much much more to get live data. |
| | I just found this through linkedin. [url]http://www.relationship-economy.com/?p=6135[/url] This could be good or bad. Good for companies seeking ways to monetize social media and bad if it leads to identity theft and blown credit lines. What do you think? |
| | Over on Linkedin someone has posted a question asking which industry/vertical market has the most online communities? If I had to hazard a guess I would say it is probably the tech industry with entertainment and sports running a close second. Porn is probably up there also. What do you … |
| | Everyone has probably seen the video of the Phillie fan dad who caught his first foul ball and then gave it to his toddler daughter who then threw the ball back on the field followed by a really heartwarming image of the dad and daughter hugging as the crowd goes … |
| | I was reading an article on BtoBonline.com (link is below) about measuring engagement at live events to prove event ROI. The four main objectives identified as key to measuring engagement are: [LIST] [*]Involvement [*]Interaction [*]Intimacy [*]Influence [/LIST] After reading the whole piece it occurred to me that these same key … |
| | YouTube has announced that they are launching a new addition to its partnership program (which was launced last year and enabled revenue sharing to the big posters) where anyone who posts a video that goes viral will be able to make some money off their video via revenue sharing if … |
| | Two stories have been featuring social media as playing a role in embarrassing politicians and uncovering potential scandals. The lesser of the two was the revelation by an ABC reporter, via twitter, that the President called Kanye West a jackass for his actions at the VMAs on Sunday (no argument … |
| | Every time we post on online communities, we leave data trails. Even your signature leaves keyword phrases that any search engine crawlers can find. So what do you think about that? |
| | I found this on Mashable about improving a small business blog [url]http://mashable.com/2009/09/15/small-business-blog/[/url] and while the 6 tips discussed are mostly for aesthetic purposes I was wondering what everyone thought of the value of these tips? It think these are spot on and #6 is a complete no-brainer if you are … |
| | We know that there is no standards in measuring web analytics and ad analytics among the various web measuring tools. Despite that, the terminology is almost standard in this industry though. Thus, which metrics and benchmarks do you use to measure? I would start with: 1. unique visitors 2. repeat … |
| | I know that as internet marketers, we are very aware of how pervasive social media is in today's society. However, there are situations where it is better to be offline than online, especially if its a life or death situation. Thus, when I read news clips like this one on … |
| | I just read on MediaBistro about how Tuesdays is the most popular day on Facebook in regards to clicking to links on brand page. So as you growing an online community, this is good to take into consideration. [url]http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113154[/url] |
| | In the past few months, I have seen a number of online community or social communication communities built specifically to communicate messages after death. Some of these sites have very strong presense in the UK. Imagine a Facebook for the dead. Would you join such a community or pre-make messages … |
| | Some people use wikis, like pbwiki, others use Ning, both help build online communities. So which cost-effective tools do you use to build your online communities? I personally have used Ning and though the community was very robust, some users found it hard to use. So which one do you … |
| | Back even a few years ago, it was popular to use log files to ascertain web analytics. Now, most companies use a javascript tag that the web analytic tool picks up. Hence, do you still rely on logfiles? Or do you forget it even exists? |
| | I spoke with a friend of mine today who complained on how she thought Bing interrupted her user experience while being on Yahoo. She consulted me since I am considered the tech guru. Thus, I wonder if you have heard similar complaints. What are your thoughts? |
| | For the bloggers on this network, do you welcome PR and corporations outreaching you for publicizing their products or services? Or are you offended? I just read this article that inspired me to write this post: [url]http://www.emarketer.com/Article.aspx?R=1007248[/url] |
| | I just read about this startup that helps users create their own digital business card.[url]http://dooid.com/home/index.php[/url] So what do you think? Would you use such service? I personally think that my signature is enough. |
| | In the age of online transparency, building trust with your consumers is very important in building your online community. Thus, building trust may take time and effort. I would like to know how others on this site have build trust online? [url]http://www.ducttapemarketing.com/blog/2009/08/17/building-trust-online/[/url] |
| | I know a common tactic for internet marketers is to submit links to Digg. Now that Digg has incorporated a NoFollow on links on profiles to prevent spams. [url]http://blog.searchenginewatch.com/090902-180759[/url] Do you think this will affect how marketers use Digg? |
| | Many content heavy sites have a poll on their home page. Have you filled out such polls? If so, what do you think of this as a tactic Also, how much credence to you put on the results of these online polls? |
| | The concept of friends on Facebook is a blurry concept. There are Facebook profiles with thousands of friends while there are others who only have a handful or so. So what if you have a business client or a colleague and you receive a Facebook invite. What is your policy … |
| | Is there such a thing as "online clout"? What do you think of those "twelebrities" or super facebook fans with thousands of friends or who can forget Tila Tequila whose claim to fame was having excessive numbers of friends. I read a post on Seth Godin's blog about online clout … |
| | I have seen countless posts about asking for adice on growing online communities. I often advise on using traditional and word of mouth as a way to grow an online community. I have been to several internet marketing related events where founders of online communities use these events to promote … |
| | There are many social media monitoring tools that discover the brand influencers on the blogosphere. Many brands use this to identify these influencers and invite them to either review thier product, their services, or invite them to an event so they can review it. Thus, I found this very interesting … |
| | In order to make your online community grow, it is important to understand how these digital/online communities engage your users. Thus, when I saw this hierachy based on Maslow's hierachy of needs, I thought I should share it and ask for your opinions. What I found interesting is that it … |
| | I know many of us have created our websites in WordPress. From a SEO perspective, it is a great tool. But of course, with every service or product, there is always a new and better competitor. So as Im reading a blog, I read about squarespace. It seems affordable, so … |
| | At certain events, I am introduced as the social media or insights maven. Thus, I often find myself in situations where I have to explain: "What is Twitter?". As I was on youtube, I found this cool video which could help me and help you explain what is Twitter in … |
| | Almost every single internet marketing related magazine and conference touts social media. Thus, I wonder about measuring success on social media. Most of the information I read on this topic is very qualitative. At least this article tires to quantify it in some way... [url]http://searchenginewatch.com/3634843[/url] So how to explain social … |
| | Facebook LLC has received a lot of publicity lately, understandably so. I unfortunately, have to say the publicity isn’t positive; in fact it is very negative. Rumors have been spreading throughout the internet about a virus called fan check supposedly infecting Facebook user’s computers with a virus. According to all … |
| | I saw this interesting post on ClickZ which states only a quarter of women stated that social media influenced purchases. So for us marketers, we may have to restrategize on how we use social media to push our businesses. This finding also illustrates the need to optimize current social media … |
| | I read a blog posting about the difference between a B2B client versus a B2C consumer on social media. The posting went on to say that b2b clients are fewer but stronger and have more brand loyalty. So what do you think about that? |
| | Dear Members: As social media is cementing itself as a permanent and constant fixture in our digital lives, people we meet in our offline world can easily also translate to digital connections. Thus, what do you do when your boss wants to be your Facebook friend? I personally believe in … |
| | The Center for Media Research, in a brief released earlier this week, reported that a study by Ethos Business Law found that 51% of senior US executives (marketing, management and HR) fear social media could be bad for employee productivity while 49% say that social media could damage company reputation. … |
| | It had to happen sooner or later. I do believe that such tactics do blur the line of what is public worthy and not. I do think that if it does help small counties connect with their constituencies, then great. But I do wonder if in a way, it can … |
| | Hi I know a friend of mine whose Facebook account was hijacked. Now I read this: [url]http://www.theregister.co.uk/2009/09/04/facebook_friend_in_peril_scam/[/url] Its scary. It does not matter if you limit who can view your profile or not. |
| | It is being reported on Mashable that 11 million facebook users are playing Farmville on a daily basis. As we all look for ways to grow our communities and keep them engaged, this is interesting. Who would offer a game on their community if it meant more people engaged and … |
The End.